Behavioral Insights Bicocca

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The BIB is an empirical and theoretical research center of behavioural and cognitive sciences and behavioral economics of the Department of Economics, Quantitative Methods and Business Strategies and the Department of Psychology, at the University of Milano - Bicocca.

Its main objective is the application of cognitive and behavioral sciences to the individual's behavioral change for purposes related to public policies and public and private organization. Its tools are mainly Nudging, Boosting, and Pragmatics of communication. 

Find out more about our projects as well as our academic publications and events:

BIB DIRECTORS:

Photo of Prof. Riccardo Viale

Director: 

Riccardo Viale

Full Professor of Behavioral Sciences and Cognitive Economics at the Department of Economics of the University of Milano-Bicocca.

Photo of Prof. Laura Macchi

Vice-Director: 

Laura Macchi

Full Professor of Psychology of Thinking, Decision Making and Communication at the Department of Psychology, University of Milano-Bicocca.

IN ASSOCIATION WITH:

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Università degli studi Milano-Bicocca, Milano

https://www.unimib.it/


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Max Planck Institute for Human Development, Berlin

https://www.mpib-berlin.mpg.de/en

Laboratory on Behavioral Economics, London School of Economics

https://www.lse.ac.uk/management/research/bl